Pengaruh Kepercayaan (Trust) Dan Kualitas Pelayanan Online (E-Service Quality) Terhadap Keputusan Pembelian Online Shop Bukalapak

Ima Nurmanah(1*), Edi Suswardji Nugroho(2)

(1) Universitas Suingaperbangsa Karawang
(2) Universitas Singaperbangsa Karawang
(*) Corresponding Author

Abstract


This research was conducted with the aim of knowing how much influence Trust and E-Service Quality have on purchasing decisions at Bukalapak's online shop. This research uses descriptive verification method with a quantitative approach. The analysis used in this research is scale range analysis, path analysis. The test was conducted to test the validity, reliability test, t-test, f-test. Processed with the help of SPSS. Based on the results of the study, it was explained that Trust and online service quality (e-service quality) had a partial and simultaneous effect on purchasing decisions.

Keywords: E-commerce, Trust, E-Service Quality, Purchasing Decisions.


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DOI: http://dx.doi.org/10.31602/atd.v5i1.3384

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Copyright (c) 2021 Ima Nurmanah, Edi Suswardji Nugroho

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