MANAJEMEN BLUE OCEAN PROGRAM BIMBINGAN KONSELING

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In the world of education as it is today, there is quite heavy competition for teachers, especially a BK teacher. How can the guidance & counseling carried out by a BK teacher survive and succeed in navigating the storm of the blue sea. A BK teacher cannot immediately provide guidance without preparation Then how can a BK teacher deal with each client's problems, which is likened to a BK teacher as a surfer who will conquer the big waves that are in front of him? BK teachers must have a strategy to be able to conquer the waves! Now this article will explain how the management of the blue ocean counseling and counseling service program. Blue ocean is a strategy in the management of counseling guidance programs that can provide opportunities for BK teachers to get out of the Blue Ocean of bloody competition by creating market space that has no competitors. so the word competition becomes irrelevant. Blue Ocean Strategy has a four step framework namely reduce, increase, delete and create.