ANALYSIS OF MARKETING STRATEGIES IN INCREASING SALES AT CV. VARIOUS FILTERS BANJARMASIN

Sari

This study aims to (1) To find out the marketing strategy that has been implemented by CV. Various Banjarmasin Filters in marketing their products. (2) To find out what efforts were made by the management of CV. Banjarmasin Various Filters in order to increase sales volume. (3) To find out the marketing strategy that must be implemented so that there is an increase in sales volume at CV. Various Banjarmasin Filters. (4) To find out the implications or impacts on CV. Various Banjarmasin Filters. The method in this study uses a qualitative descriptive method. Informants in the study were employees of CV. Various Banjarmasin Filters.

Data collection techniques used in this study are observation techniques, interviews, and documentation studies. The results of the study show that CV. Aneka Filter Banjarmasin employs a variety of marketing strategies, including banners, sales via WhatsApp, email and Google. Efforts to increase sales volume, CV management. Aneka Filter Banjarmasin implements a marketing strategy that includes giving gifts to customers, providing price discounts, and ensuring the completeness of selling tools to the sales team. CV. Aneka Filter Banjarmasin can increase sales volume by implementing several marketing strategies.

These include advertising strategies to increase brand awareness, direct selling for personal interaction with prospects, sales promotions to provide purchase incentives, publicity to gain positive media coverage, and direct marketing to communicate directly with prospects.