ANALYSIS OF MARKETING STRATEGIES IN AN EFFORT TO INCREASE SALES AT UD. SULAIMAN IN BANJARMASIN CITY

Amalia Amalia(1*), Hairul Hairul(2), Nurul Hasanah(3)

(1) Management Study Program, Faculty of Economics, Islamic University of Kalimantan Muhammad Arsyad Al Banjari, Banjarmasin, Indonesia
(2) Management Study Program, Faculty of Economics, Islamic University of Kalimantan Muhammad Arsyad Al Banjari, Banjarmasin, Indonesia
(3) Management Study Program, Faculty of Economics, Islamic University of Kalimantan Muhammad Arsyad Al Banjari, Banjarmasin, Indonesia
(*) Corresponding Author

Sari


This study aims to : (1) knowing how the marketing strategy at UD. SULAIMAN in managing the marketing or marketing mix, (2) knowing the constraints or obstacles that affect sales at UD. SULAIMAN. This research is a qualitative research that is carried out as it is or in accordance with the fact in the field without any composition or manipulation in which the data is obtained by direct observation and interviews in the field. The research results indicated : (1) UD. SULAIMAN uses a marketing strategy that is still carried out by word of mouth and maintains good relationship with customers for long term sales, (2) which is an obstacle or obstacle to UD. SULAIMAN according to, sometimes there is equipment damage which slows down the production process and the condition of dry tree trunks can become wood which results in poor result and causes prices to decrease, as well as competitors who dare to sell at low prices.

 


Kata Kunci


Marketing Strategy, increase in sales and contraints

Teks Lengkap:

PDF

Referensi


Assauri. (2014) Marketing Management (Basics, Concepts and Strategy). Depok : PT. Raja Grafindo Persada.

Assauri. (2015) Marketing Strategy Factors. Semarang: New Heritage.

Buchari Alma. (2015) Marketing Management and Services Marketing. Bandung: Alphabeta.

Edi Sofian. (2016) Journal of Banking Risk Management in Minimizing Problematic Credit in the Business Capital Sector at PT. Mandiri Mitra Usaha Branch A.R Hakim: Medan.

Erliana sari. (2006) Management Organization Theory. Jakarta : Jayabaya University Press.

Fred R David. (2011) Strategic Management. Jakarta Salemba Empat: 12th Edition.

Hamel and Prahalad. (2002) Development of Strategy Management. Jakarta: Gramedia. Jakarta : Alphabet.

Kotler, Armstrong. (2012) Marketing Management 13th Edition.. Jakarta: Management Books

Kurtz. (2008) Principles of Contemporary Marketing. Southwest Thomsons.

Meilly Yanni Yanwar. (2016) The Influence of Brand Image and Service Quality on PT Customer Satisfaction. Serasi Auto Raya Jakarta.

Moh Rusdi. (2007) Marketing Strategy to Increase Sales Volume at the Genting UD Company. Jaya Blessing. Madura: Journal of Management and Business Studies Student. (2014) Marketing Management. Jakarta : PT. Bumi Literacy Main Library.

Rachmawati, R. (2011). The Role of the Marketing Mix in Increasing Sales (A Study of the Restaurant Business).

Embrace it. (2014) Understanding Strategic Management. Kutai Kartanegara : PT Gramedia

Sastroadmodjo, Sunarno. (2013) Marketing Management (Marketing). Bandung: CV. Indonesian Science Media.

Sugiyono. (2013) Statistics for Research. Bandung CV. Alphabet

Sugiyono. (2014) Business Research Methods. 18th Printing Bandung

Sunarto. (2013) Marketing Management Environment and Its Aspects. Jakarta: Rajagrafindo.

Tjiptono, Fandy. (2008) Marketing Strategy First Edition. Yogyakarta : Andi Offset.

Ujang Sumawarman. (2014) Consumer Behavior. Bogor: Ghalia Indonesia.




DOI: http://dx.doi.org/10.31602/.v0i0.13018

Refbacks

  • Saat ini tidak ada refbacks.