ANALYSIS OF PROMOTIONAL STRATEGIES IN INCREASING SALES AT BANDUNG SUPERSALE BANJARMASIN STORE
(1) Management Study Program, Faculty of Economics, Islamic University of Kalimantan Muhammad Arsyad Al Banjari, Banjarmasin, Indonesia.
(2) Management Study Program, Faculty of Economics, Islamic University of Kalimantan Muhammad Arsyad Al Banjari, Banjarmasin, Indonesia.
(3) Management Study Program, Faculty of Economics, Islamic University of Kalimantan Muhammad Arsyad Al Banjari, Banjarmasin, Indonesia.
(*) Corresponding Author
Sari
The aim of this research is to find out the role of promotional strategies at the Bandung Supersale Banjarmasin store in increasing sales. This research uses a qualitative descriptive analysis method. The research informants consist of one owner, one employee and one consumer who will be the research resource using data analysis techniques according to Miles and Huberman which are obtained from data collection, data reduction, data presentation, and drawing conclusions or verification. The results of the research show: (1) The promotional policy at the Bandung Supersale shop is quite good, (2) So far the promotion carried out by the Bandung Supersale Banjarmasin shop has been limited to distributing brochures and word of mouth.
Kata Kunci
Teks Lengkap:
PDFReferensi
Buchari Alma (2014) Services Marketing Management Revised Edition. CV. Alphabeta, Bandung
Camelia Praestuti. 2020. Marketing Mix on Consumer Satisfaction for Women Selling Noken in Oyehe, Naribe Regency. Journal of Business Administration. Vol. 10, no. 1, 2020.
Cummins and Mullin 2004 In Amanah and Pelawi 2015:12
Fandy, Tjiptono. 2016. Service, Quality & Satisfaction. Yogyakarta : Andi.
Laksana, M. F. (2019). Practical Understanding Marketing Management. Sukabumi: CV Al Fath Zumar.
Sugiyono. (2017). Quantitative, Qualitative, and R&D Research Methods. Bandung :
Alphabeta, CV.
Sugiyono. 2007. Research Statistics. Bandung: CV ALFABETA
Sugiyono. 2016. Quantitative, Qualitative and R&D Research Methodology. Bandung: CV Alfabeta
Tjiptono, F. (2014). Service Management. Jakarta: Andi Offset.
Zeithaml, V.A., M.J. Bitner, D.D. Gremler. 2013. Services Marketing: Integrating Customer Focus Across the Firm 6 thd. Mc. Graw-Hill. Boston.
DOI: http://dx.doi.org/10.31602/.v0i0.13015
Refbacks
- Saat ini tidak ada refbacks.