ANALYSIS OF PROMOTIONAL STRATEGIES IN INCREASING SALES AT BANDUNG SUPERSALE BANJARMASIN STORE

Muhammad Syahputra(1*), Maskur Maskur(2), Prihatini Ade Mayvita(3)

(1) Management Study Program, Faculty of Economics, Islamic University of Kalimantan Muhammad Arsyad Al Banjari, Banjarmasin, Indonesia.
(2) Management Study Program, Faculty of Economics, Islamic University of Kalimantan Muhammad Arsyad Al Banjari, Banjarmasin, Indonesia.
(3) Management Study Program, Faculty of Economics, Islamic University of Kalimantan Muhammad Arsyad Al Banjari, Banjarmasin, Indonesia.
(*) Corresponding Author

Sari


The aim of this research is to find out the role of promotional strategies at the Bandung Supersale Banjarmasin store in increasing sales. This research uses a qualitative descriptive analysis method. The research informants consist of one owner, one employee and one consumer who will be the research resource using data analysis techniques according to Miles and Huberman which are obtained from data collection, data reduction, data presentation, and drawing conclusions or verification. The results of the research show: (1) The promotional policy at the Bandung Supersale shop is quite good, (2) So far the promotion carried out by the Bandung Supersale Banjarmasin shop has been limited to distributing brochures and word of mouth.


Kata Kunci


Promotion strategy, Sales

Teks Lengkap:

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Referensi


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DOI: http://dx.doi.org/10.31602/.v0i0.13015

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