ANALYSIS OF MARKETING STRATEGIES IN INCREASING THE NUMBER OF SALES OF 5.5 KG & 12 KG LPG CYLINDERS (Case Study of Nurul Hikmah Manarap Tengah 3KG LPG Base, Kertak Hanyar District, Banjar Regency)

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The objectives of this research are as follows: 1) To find out marketing strategies in increasing the number of sales of 5.5 kg and 12 kg LPG gas cylinders (Case study of Nurul Hikmah Manarap Tengah 3 kg LPG base, Kertak Hanyar District, Banjar Regency) . 2) To find out what obstacles hinder the increase in the number of sales of 5.5 kg and 12 kg LPG gas cylinders (Case study of Nurul Hikmah Manarap Tengah LPG 3 kg base). 3) To find out what strategy is being implemented by the Nurul Hikmah Manarap Tengah 3 kg LPG Base)

This type of research is descriptive qualitative. Interviews in this research were conducted with owners, consumers and employees of the Nurul Hikmah Manarap Tengah 3 kg LPG Base. Miles Huberman data analysis techniques:

1) Data Collection. 2) Data Reduction. 3) Data Presentation. 4) Conclusion Drawing and Verification.

Based on the research results, it can be concluded that the marketing strategy is to increase the number of sales of 5.5 kg and 12 kg LPG gas cylinders (Case study of Nurul Hikmah Manarap Tengah 3 kg LPG gas cylinder. The formulation of the marketing strategy aims to attract and maintain consumer loyalty. Checking cylinders, bad goods, so that the products are always maintained, prices are always stable. The location is equipped with parking facilities. The condition of the location will determine whether consumers come. Promotion is carried out by word of mouth.