ANALYSIS OF QUALITY STRATEGIES IN INCREASING SALES OF TAILGATE TOOLS AT THE INAYAH WELDING WORKSHOP IN BANJARMASIN

Sari

This study aims to determine the analysis of quality strategies in increasing sales of truck body tools at the Inayah Banjarmasin welding workshop, this research uses qualitative methods, namely through data collection, observation, interviews, and documentation. The results of this study indicate that the raw materials purchased at the iron base affect the quality of the products processed while the quality of the products affects sales at the Inayah Welding Workshop, even though the price offered is more expensive than competitors, this is evidenced by the number of customers of the Banjarmasin Inayah Welding Workshop, this research is evidenced by the results of interviews, observations, and data collection, while conducting research on the quality of the products produced by this company.