ANALYSIS OF SERVICE QUALITY FOR ENHANCING SALES PROMOTION AT ALFAMART TRANS KALIMANTAN BRANCH KM 19

Dewi Sulistia(1*), Sulastini Sulastini(2), Rina Rina(3)

(1) Management Study Program, Faculty of Economics, Islamic University of Kalimantan Muhammad Arsyad Al Banjari, Banjarmasin, Indonesia.
(2) Management Study Program, Faculty of Economics, Islamic University of Kalimantan Muhammad Arsyad Al Banjari, Banjarmasin, Indonesia.
(3) Management Study Program, Faculty of Economics, Islamic University of Kalimantan Muhammad Arsyad Al Banjari, Banjarmasin, Indonesia.
(*) Corresponding Author

Sari


The aim of this study was to investigate the link between service quality and sales promotion at the Alfamart Trans Kalimantan KM 19 branch. Qualitative research was conducted using descriptive methods involving observations and interviews. The accuracy of the data collection methods were carefully considered. The study found that providing high-quality service is likely to increase customer loyalty and, as a result, promote sales. The service quality provided by the Alfamart Trans Kalimantan KM 19 branch meets customer expectations. They offer friendly and efficient transactional service, and their store maintains a clean appearance with neatly arranged products.


Kata Kunci


Service Quality, Sales Promotion, Alfamart

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Referensi


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DOI: http://dx.doi.org/10.31602/.v0i0.13004

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