ANALISIS FAKTOR- FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM PENERAPAN PROGRAM CORPORATE SOCIAL RESPONSIBILITY TERHADAP PRODUK SABUN MANDI MERK LIFEBOY PADA PT. UNILEVER DI BANJARMASIN
(1) Universitas Islam Kalimantan
(2) Universitas Islam Kalimantan
(3) Universitas Islam Kalimantan
(*) Corresponding Author
Abstract
Full Text:
PDF (Bahasa Indonesia)References
Cornelius Trihendradi, 2005, Step by Step SPSS 13 Analisis Data Statistik, Penerbit Andi, Yogyakarta.
Del Hawkins, Roger JB. & Kenneth, Coney A., 2001, Consumer Behavior, Me Graw-Hill, New York.
Kotler, Philip & Gary Amstrong, 2001, Prinsip-Prinsip Pemasaran, Jilid 1, Terjemahan, Kristiaji, Erlangga, Jakarta.
Moir, Lance, 2001, Journal of Corporate Governance 1-2, 2001, What Do We Mean By Corporate Social Responsibility, the Measurement of Corporate Social Behavior.
Mowen, John C & Mihael Minor, 2002, Perilaku Konsumen, Terjemahan, Lina Salim, Erlangga, Jakarta.
Olsen, Karen L. Becker dan Ronald Paul Hill, 2005, Center for Responsible Business Working Paper Series, 2005, The Impact of Perceived Corporate Social Responsibility on Consumer Behavior.
Sen, Shanker & Bhattachrya, CB., 2001, Journal of Marketing Research, 2001, Consumer Reaction to Corporate Social Responsibility.
Sugiono, 2002, Metode Penelitian Administrasi, cet. Kedelapan, Alfabeta, Bandung.
Teguh S. Pambudi, 2006, Perjalanan Si Konsep Seksi, Majalah Swa Sembada, Desember 2005 – Januari 2006. Ujang Sumarwan, 2002, Perilaku Konsumen, Ghalia Indonesia, Bogor.
Temporal, Paul & Martin Trott, 2002, Romancing the Customer, Terjemahan, Kusnandar, Salemba 4, Jakarta. Unilever, Environmental and Social Report, 2005.
Wahid, Sulaiman, 2004, Analisis Regresi Menggunakan SPSS, Penerbit Andi, Yogyakarta.
DOI: http://dx.doi.org/10.31602/atd.v1i1.793
Refbacks
- There are currently no refbacks.
Copyright (c) 2017 Murjenah Murjenah, Farida Yulianti, Lamsah Lamsah
---------------------------------------------------------------------------------------------------------------------
At-Tadbir: Jurnal Ilmiah Manajemen is licensed under Creative Commons Attribution-Share A like 4.0 International License