Sri Bulkia(1*), Ana Sofia Herawati(2), Nurul Hasanah(3)

(1) Fakultas Ekonomi Magister Manajemen
(*) Corresponding Author


PT. Natra Raya company is licensed by Catterpillar Inc. to produce the Caterpillar heavy equipment. The challenge in seizing market share requires companies to provide competitive prices. The increase in raw material prices, employee wages, transportation costs, charges the company more. The use of Balanced Scorecard on performance measurement helps companies create a comprehensive performance measurement system to measure company performance to be more efficient. This study uses two methods of analysis. The process of making a balanced scorecard design uses quantitative analysis while qualitative used to calculate process, measuring Key performance Indicators weight and performance range. The results of the survey with the balanced scorecard approach show that the performance of PT. Natra Raya is good with an index number of 103.4% (green code). The balanced scorecard method shows that the performance of PT. Natra Raya cannot only be measured in a limited way. This method can show that there are parts of the indicator that need special attention, namely KPIs with poor performance evaluation results shown in the sub-KPI of employee capability due to the KPI's focus on resources getting a bad score. The sub-KPI, when completing the project, gets a poor performance evaluation result, but outside of the three sub-KPIs, the results of PT. Natra Raya is good and very good.


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