Zakky Zamrudi(1*)

(1) Universitas Islam Kalimantan (UNISKA) MAB Banjarmasin
(*) Corresponding Author


Technological developments are very rapid nowadays and make it easier for people to communicate, which one of them is social network sites. The benefit of this platform is the ease to disseminate information both for commercial and communication purposes. This study aims to determine the interaction between users of instagram as one of the largest of social interaction provider nowadaysparticularly on the brand image and their trust in buying intention. The study involved 99 randomly selected people. The results of this study indicate that there are significant interactions between variables either directly or indirectly.

Kata Kunci

SNS, instagram, GSCA, online-interaction, researchgram

Teks Lengkap:



Adi. 2016. Are you making these online survey mistakes. diakses September 2016:

Aghekyan, Marine. 2009. The role of product brand image and online store image on Perceived risks and online purchase intentions. Alabama: Auburn Universities

Aghekyan, Fosrthye, & Kwon. 2012. The role of product brand image and online store image on perceived risks and online purchase intentions for apparel. Journal of Retailing and Consumer Services 19 (2012) 325–331

Arista, Elisabeth D. 2011. Analisis pengaruh iklan, brand trust dan brand image terhadap minat beli konsumen telkom speedy di kota semarang. Diponegoro University

Chaudhuri, A. And Holbrook, H.B. 2001. The chain of effect from brand trust and brand affect to brand performance: the role of branf loyalty. Journal of Marketing, Vol. 65 No. 2.

Chin, W. W. 1998. Issues and opinion on structural equation modeling (Editorial). MIS Quarterly, 1. Diunduh dari:

Ferrell and hatrline. 2011. Marketing Strategy. Ohio, mason: South-Western Cengage Learning

Gefen, D., & Straub, D. W. (2004). Consumer trust in B2 C e-commerce and the importance of social presence: Experiments in e-products and e-services. Omega, 32(6), 407–424.

Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22.

Kotler et al., 1999. Principles of marketing. New York: Prentice Hall

Kotler, Philip dan Keller, Kevin Lane. 2005. Manajemen Pemasaran, Indeks, Jakarta

Latan, Hengki. 2014. GESCA: Teori, Konsep, dan Aplikasi. Bandung: Satu Nusa

Lau, G.T., and Lee, S.H. 2000. Consumer Trust in Brand and the Link to Brand Loyalty. Journal of Market Focused Management. 4, pp. 341-370

Lin, K. Y., & Lu, H. P. 2011. Why people use social networking sites: an empirical study integrating network externalities and motivation theory. Computers in Human Behavior, 27(3), 1152–1161.

Ming-Hsien, Y., Chandlrees, N., Binshan, L., & Hung-Yi, C. (2009). The effect of perceived ethical performance of shopping websites on consumer trust. Journal of Computer Information Systems, 50(1), 15–24

Mutz, D. C. 2005. Social trust and e-commerce: Experimental evidence for the effects of social trust on individuals’ economic behavior. Public Opinion Quarterly, 69(3), 393–416.

Prabowo, Riefky. 2014. Analisis pengaruh iklan, brand trust dan brand imageterhadap minat beli konsumen mastin ekstrak kulit manggis di kota Malang. University of Brawijaya malang

Rotter, J.B., 1971. Generalized expectancies for interpersonal trust. American psychologist, 26(5), p.443.

Semuel, Hatane & Lianto, Adi S. 2014. Analisis ewom, brand image, brand trust dan minat beli produk smartphone di Surabaya. Jurnal manajemen pemasaran, vol. 8, no. 2, October 2014

Statista. 2015. Leading social networks worldwide as of March 2015, ranked by number of active users (in millions)., retrieved on 16/3/2015 from []

Tenenhaus M. 2008. Component-based Structural Equation Modelling, [Online],, 2008.



  • Saat ini tidak ada refbacks.

Al Kalam : Jurnal Komunikasi, Bisnis, dan Manajemen by adalah ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional.