PERANAN HUMAS SEKRETARIAT DAERAH PROVINSI KALIMANTAN SELATAN SEBAGAI MEDIA KOMUNIKASI ANTARA MASYARAKAT DAN PEMERINTAH PROVINSI KALIMANTAN SELATAN

Sari

The importance of communication in human life must be recognized because
humans are social beings. We are social creatures and heavily depend on our ability
to communicate to make our way through the world.
This is a descriptive-qualitative research. The data and the information
were taken from the documents that were appropriate to the subjects and the objects
of research and conducted through the depth interview of the informants.
The analysis showed that the strategy undertaken by the Public Relation of
the Government of South Kalimantan Province, especially in the dissemination of
government police in the are is still not optimal given the existing strategy concept
is still not fully refers to the concept of public relations that is only limited to the
collection/processing of data, publication/dissemination and assessment/evaluation
although in terms of cooperation with journalists was conducted by PR, but for the
implementation of the effective response to various policies of goverment
regulations can not be implemented yet maximal.
South Kalimantan in order to carry out PR duties and obligations in an
optimal, ideally public relations activities are directed to the Public Relations
activities. Structurally, the Office of Public Relations and information equivalen to
the ranks of the head is placed within the province of South Kalimantan SKPD For it
is first necessary to be done in order to become good public relations personnel are
providing adequate functional. Required the addition of facilities and infrastructure
are adequate in quantity and quality.