ANALISIS BISNIS STRATEGI PADA BRAND BREAKMACKS DALAM BISNIS BREAKFAST FOOD

Anggita Nur Fatimah(1*), Agus Rahayu(2), Puspo Dewi Dirgantari(3)

(1) Fakultas Pendidikan Ekonomi dan Bisnis Universitas Pendidikan Indonesia
(2) Fakultas Pendidikan Ekonomi dan Bisnis Universitas Pendidikan Indonesia
(3) Fakultas Pendidikan Ekonomi dan Bisnis Universitas Pendidikan Indonesia
(*) Corresponding Author

Sari


This research focuses on BreakMacks Brand Business Plan Analysis in the Beakfast Food Business. The research method used is the study of literature, data collection methods and methods of analysis and planning. The data collection method is by conducting field surveys, collecting documents related to business processes, interviews and also benchmarking. The method of analysis and planning used is the Enterprise Architecture approach. The results achieved are Producing system strategy planning and technology that is useful for increasing the company's competitive value in future business competition.


Kata Kunci


Enterprise Architecture, Strategy, Business, Technology.

Teks Lengkap:

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Referensi


Kurniadi, R. (2018). Analisis Bisnis Plan Dan Jaringan Kerja Dalam Peningkatan Operasional Bisnis. Jurnal Ekonologi Ilmu Manajemen, 2(2), 123-126.

Bechor, Tamir; Neumann, Seev; Zviran, Moshe; Glezer, Chanan. 2010. A Contingency Model for Estimating Success of Strategic Information Systems Planning. Information and Management, 47(1), 17-29.

Larega, T. S. P. (2015). Effect of breakfast on the level of concentration in adolescents. Jurnal Majority, 4(2).




DOI: http://dx.doi.org/10.31602/al-kalam.v10i2.11360

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