PERSONAL BRANDING PT. VALE INDONESIA DI INSTAGRAM

Islaq Hastita Hamzah(1*), Tuti Bahfiarti(2), M. Iqbal Sultan(3)

(1) Fakultas Ilmu Sosial dan Politik Universitas Hasanuddin
(2) Fakultas Ilmu Sosial dan Politik Universitas Hasanuddin
(3) Fakultas Ilmu Sosial dan Politik Universitas Hasanuddin
(*) Corresponding Author

Sari


Personal branding by a company is important to build a positive image for its
audiences. One of the social media that is widely used is Instagram because it can bring
up two-way communication and audio-visual sharing. PT. Vale Indonesia Tbk., a nickel
mining company chose Instagram to build its personal branding as a way of marketing
itself and to be remembered by the audience as a mining company that has excellence
with professional goals.
This research is qualitative research using non-participant observation data collection
techniques and documentation by looking at the content uploaded, content in the form
of images and captions.
The results of the study show that PT. Vale Indonesia builds personal branding as a
mining company that cares for fellow human beings and sustainable nature, supports
local MSMEs, and upholds gender equality.


Kata Kunci


Personal Branding, Social Media, Instagram

Teks Lengkap:

PDF

Referensi


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DOI: http://dx.doi.org/10.31602/al-kalam.v10i2.10650

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