AGRIBUSINESS DEVELOPMENT OF "MANDOTI" FLAVOR RICE IN KECAMATAN BARAKA, ENREKANG DISTRICT

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needs of the community from the agricultural sector. Therefore, agricultural development is an absolute prerequisite for carrying out the country's economic development. Agricultural development is part of national development. The agricultural development program is essentially a series of efforts to facilitate, serve and encourage the development of the agribusiness system, as well as agribusiness ventures that are competitive, democratic, sustainable and decentralized in order to improve the welfare of the community. Increasing the Indonesian people's economy can be done through agribusiness activities, because it can increase gross domestic product, job and business opportunities, market and export share, farmer income, rural economic productivity and reduce pockets of poverty (Sartidjo, et al. 2007). The implementation of the regional autonomy system through Law Number 22 Year 1999 which was later replaced by Law Number 32 Year 2014 has confirmed that each region is given the authority to process development independently. In line with this, the impact on each region is competing to be able to raise the potential for specific locations in order to have competitiveness with other regions.